Tazzy, a healthier candy brand aimed to help consumers satisfy their sweet tooth, a 2020 eLab alum, was just named a winner of the 2024 Stacy’s Rise Project, which includes a $25k grant! Stacy’s Pita Chips is a woman-founded brand with a legacy supporting women entrepreneurs in food and beverage startups.
This year Stacy’s awarded 15 North American women founders each $25,000 grand, mentorship from Frito-Lay and PepsiCo leadership, and access to its built-in community of powerful women.
Delia Hughes ’14 MBA ’20 and Lindsay Simon ’14 co-founded Tazzy with the mission to make candy with simple ingredients. These sweets have no sugar alcohols, monk fruit, and corn syrup among Tazzy’s list of other “no ingredients”. A portion of sales from every item sold supports the fight to find a cure for Metastatic Breast Cancer.
Rhasheda Boyd, Frito-Lay’s North America Vice President of Marketing said, “Stacy’s is proud to continue its ongoing support of women founders through the Stacy’s Rice Project, and with Barbie, we’re thrilled to extend that spotlight on the upcoming generations of aspiring women trailblazers.”
Since 2017, Stacy’s Pita Chips has connected thousands of women founders and provided $1 million in funding. The application numbers for the Stacy’s Rise Project have continued to increase with over 29,000 in the last five years.
Click here to read the full announcement about the Stacy Rise Project winners.