eLab Startup Lecture Series
JGSM NBA 6860
(Course is open to those who want to audit)
Description: An introduction of core concepts encountered in entrepreneurial businesses. The lecture series is designed to brief students on issues related to working in start-up/entrepreneurial environments and assist in fostering a like mindset. The course consists of lectures, guest speakers and a short written paper. The lecture series should help students evaluate the opportunity to engage in more in depth entrepreneurial coursework. By the end of the course, students will be able to discuss topics and issues related to beginning and running start-up companies. Participants will understand terminology and general concept categories including idea validation and market assessment, product and marketing strategy, networking, team selection / culture and teambuilding, legalities/formation issues, business partnerships, marketing tactics, patents / trademarks / copyrights and financing business.
Completion: Students are expected to attend and participate in all classes (only 2 absences permitted for any reason). One credit will be earned for required attendance and a short paper due at the end of the semester.
Date-Lecture-Speaker
02/03/10: “5 Essential Points for First Year Start-ups”, Sean Neville
02/10/10: "Entity Formation / Building a Board of Directors", Zach Shulman
02/17/10: "Team Building, Utilizing Networks, Company Culture", Sean Neville
03/03/10: "Product Development and Market Assessment", Micah Rosenbloom
03/10/10: "Small Things that Cause Big Headaches", Zach Shulman
03/17/09: "Business Relationships 101", Saurin Pandya
03/31/10: "Core IP: Patents, Trademarks and Copyrights", Mike Brown
04/07/10: "Handling Exit Transactions", Bill Trenchard
04/14/10: "Financing Your Business", Zach Schildhorn & Howard Morgan
04/21/10: “The Good, Bad and Ugly” and “Guerilla Marketing” – Simply Audiobooks Case Study, Sean Neville
Guest Speakers
Howard Morgan Partner, First Round Capital; http://waytooearly.firstround.com
Sean Neville Entrepreneur-In-Residence, JGSM http://www.johnson.cornell.edu/academic/mba/entrepreneurship/resident.html
Saurin Pandya Founder/CEO, MarketGuru; http://www.studentagencies.com/info.php?page=biospandya
Micah Rosenbloom Founder Brontes Technologies (sold to 3M where Micah remains in charge of division), Founder/Partner Founders Collective, http://foundercollective.com/people/Micah-Rosenbloom
Zach Schildhorn Associate, luxcapital; http://www.luxcapital.com/team_schildhorn.php
Bill Trenchard Serial Entrepreneur and Founding Partner of Founder Collective, http://foundercollective.com/people/Bill-Trenchard
Please contact Will Brassel at jwb24@cornell.edu with any questions.